I'm the problem solver and coffee drinker behind Blank Canvas. With a background in both Marketing and Visual Communication Design, I combine strategy with creativity to build brands that don't just look beautiful - they work beautifully too.
Every great design begins with an even better story.
After getting my second degree (yip, that student life was a 6 year ordeal!) I started working in the industry. I instantly fell in love and knew this was where I wanted to grow. What fascinated me wasn't just creating beautiful visuals, but seeing how thoughtful branding could transform an idea into something people genuinely connected with.
I always dreamed of starting my own business, but it always seemed so far away. While at agencies I thought I needed to start making a lil extra cash (don't we all), and started doing some design work on the side. It started very small with projects for family and friends. As more requests came in, and the more I was referred, (how sweet?) the more my passion was ignited. I loved every minute of the branding journey and most importantly loved doing it for others; watching their businesses and projects come to life.
When the pandemic arrived, I finally took the leap and founded Blank Canvas. Since 2021, the studio has grown into a strategic branding and packaging partner for businesses looking to launch, refresh and grow with confidence.
Today, I partner with ambitious founders around the world, who aren't interested in blending in. Whether your brand whispers or shouts, every design decision should help your product earn attention, tell a story, and feel impossible to mistake for anything else.
The scariest part of starting something new, is the starting. I remember being told that when I didn't know where to begin with a design, to just make a mark on the blank canvas. The rest of the project suddenly becomes less scary. When dreaming of starting my very own business, I had that exact scary “just start” moment, and so Blank Canvas was formed.
When you work with Blank Canvas, you're not hiring a design agency. You're gaining a creative partner who's genuinely invested in building a brand you'll be proud to launch.
I don't hand over a logo and wish you luck. Every colour choice and packaging decision is backed by strategy - and I'll ask a lot of questions along the way.
Beautiful branding isn't about choosing the right colours. It's about making sure every decision tells the same story and speaks to the right people.
Design is serious business, but it should not feel cold. Bright ideas, bold details and a bit of joy are part of the Blank Canvas magic.
I don't take on dozens of projects every month. I work closely with a handful of founders at a time so I can get completely immersed.
Small enough that I'm personally involved in every decision. Experienced enough to guide the whole process. You'll work directly with me from our first discovery call to the day your files go to print.
Every project starts with a conversation. I want to hear your story, understand your goals, learn about your customers, and find out where you want your brand to go. No pressure. No sales pitch. Just a conversation to see if we're the right fit.
No guesswork. Before we think about colours, logos or packaging, we build the strategic foundation - research, positioning and creative direction that defines what makes your brand different.
This is where ideas become reality. Your strategy becomes a visual identity, your packaging begins to take shape, and every design decision works together to tell a cohesive story.
Once everything is approved, I'll prepare your production-ready files, support your printer, manufacturer, website or online store where needed, and make sure you're ready to launch. You're never left wondering what happens next.
